Marketing introduction simulation: Fashion industry
Discover the MARKETING Simulation - Fashion industry, an immersive experience that propels students into the heart of the dynamic and competitive world of fashion.
The objective of this realistic simulation is to develop their understanding of the product development process and all the key elements of a marketing campaign.




Putting the concepts learned in marketing classes into practice, students delve into the world of market segmentation, creating impactful media campaigns, strategic pricing and developing effective marketing strategies. Every decision they make has a direct impact on their virtual company's bottom line.
To help them make informed decisions, preparatory exercises are made available, guaranteeing better decision-making. Thanks to an intuitive dashboard, students can monitor their performance in real time and receive a detailed report for optimal feedback.
The MARKETING simulation - Fashion industry offers students a unique opportunity to experience marketing first-hand. By developing their practical understanding of product development and marketing, they prepare themselves to make a difference in the real world. Success awaits those who dare to embark on this immersive and captivating experience.
Benefits for both student and teacher:

Immersive experience: immerses students in the dynamic and competitive world of fashion.

Product development: understanding the process of creating and marketing fashion products.

Marketing appliqué : mise en pratique des connaissances marketing tel que la segmentation, les campagnes médias et la stratégie de prix.

Decision impact: each choice directly affects the performance of the virtual company in the simulation.

Feedback tools: preparatory exercises, real-time monitoring and detailed reporting to optimize decisions.
Request a demo
The best way to discover our simulations
I really enjoyed the simulation. It's good practice for applying all the course material.
Simon
Student